Episode 6: Sarah Seerden – Building a fashion empire in small town New Zealand

Stand Out Radio - Sarah Seerden Fashion Designer SarSeeWhen you hear the words ‘glamour and glitz’ they are often connected to the world of fashion. In today’s episode of Stand Out Radio, Sarah Seerden talks openly and honestly about what it’s really like to build a successful fashion label in New Zealand.

Through sheer determination along with the support and encouragement of family and friends, Sarah has taken her ideas and created a business that has women talking. Not only does she offer limited stock in each vibrant & eye-catching fabric, she also offers a custom-made service that ensures her clients are never caught wearing the same thing as someone else.

Key Takeaways…

  • If you have a dream or desire to do or create something different for your life, act on it
  • If you have ever wanted to start a business…JUST DO IT even if things don’t work out quite as you expect, at least you have tried.
  • Fit is more important than the garment size (each clothing label company determines their own sizing and there is no standard sizing anymore)

Find out more about Sarah here…

Tell us what you thought of this interview with Sarah in the comments below.
Leanne x

P.S. Are you ready to create your Stand Out life? Click here and join us now at Stand Out Women!


  1. Jill Seerden on August 31, 2016 at 8:20 pm

    I really enjoyed the interview and as Sarah’s mum I feel so proud of her.
    Thank you Leanne for giving Sarah this opportunity to share her story. She is one amazing young lady.

    • Leanne Mulcahy on September 6, 2016 at 10:08 am

      Thank you for your comment Jill, it was lovely to talk with Sarah and be able to share her story. Obviously having you to support her is an important part of her journey. None of us can do it alone and when you have support from those nearest to you, it makes it all the more worthwhile.

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