When it comes to building beautiful, long-term relationships, women have an advantage. Why? Because we love connecting and when we get to do business our way, we want long-term relationships…not one-night stands.
In our fast paced world dominated by social media, e-mail, instant messaging and other impersonal forms of communication, attracting your ideal clients can be as simple as engaging them in face to face conversation.
Relationship building is not just about what you say, it’s also about how you say it and what you do. A high percentage of communication is nonverbal, and people will often make a decision to further engage with you, based on the tone of your voice and the body language you convey. A face to face connection gives a potential client the confidence to know that they are making the right decision.
If you’ve worked in the corporate world you’ll know how distanced a large organisation can be from their clients and customers. They are missing their cries “but I just want to talk to a real person” and carry on expecting you to do business with them. Face to face connections are a way for us, as professional and entrepreneurial women, to stand out and be different from all the noise of the mass market place.
So now you know that getting in front of prospective clients and potential partners is going to get you exposure, new business and new opportunities. But where do you start?
Here are 3 easy steps to start connecting face to face today…
- Know where your ideal client is – which events do they go to, where do they hangout? Go there! It’ll save you a bunch of time and energy if you forget about turning up to every boring networking event in the hope that you’ll find someone who wants to talk to you.
- Develop rapport – Get to know someone first before you dive in and start selling to them. No one I’ve ever met enjoys being ‘sold to’ so take some time and find out about what they like, what they do, where they live….think FIRST DATE…if you connect, they’ll be curious about you and want to know more.
- Ask to stay in touch. Relationship building goes far beyond that initial meeting. Depending on your type of business, having a systemised approach for following up will take the pressure off. I have a rule for getting in touch within 7 days and I use the Memory Jogger Technique e.g. “Hi Jo, it’s Leanne Mulcahy, we met at the XYZ event last Thursday night…”
Building a powerful personal brand means putting your clients and customers first, learning about them and being interested in who they are…authentically! This doesn’t have to be a daunting task, remember not everyone is your ideal client. Get clear on who your ideal client is and go for and get in front of them…they’re waiting for you!