You know those people. The ones that have it all going for them, they have their own unique style, there’s a vibe about them, a feeling you get and they just seem interesting – in fact you’d probably like to get to know them a little better, you may even want to buy what they’re selling. Have you ever wondered how they do that? They just seem to be able to attract people without effort.
Whether you’re an emerging business owner or you’ve been in business a while, you’ll understand the power of great branding…just think Coca Cola, Nike, Apple, and Cadbury and I bet you can immediately visualise one of their products…or see one that’s in close proximity.
If you’re a small business owner, like me, you may not have a million dollar budget to throw at advertising your products or services. Even if you did, spending money on getting your brand out there can feel like you’re sticking your dollars into a shredder…it’s very painful to watch…especially when you see little to no return on your investment.
However there is something that you have that these companies will never have….that something is YOU baby!
You may protest at this point; I know many of you are much more comfortable sitting behind a computer than you are getting out there and getting in front of your target audience. But connecting face-to-face with your tribe can create amazing opportunities to grow your business, your client base, your network and your net worth.
Why? Because people want to get to know you, they want to know that your business isn’t just about selling them a product or service. They want to know that there’s a real person who is authentic, trustworthy and has values…whatever that means to them.
No longer is it acceptable to pretend to be something that you’re not. You will not feel fulfilled and neither will your clients…in fact it’s an easy way to repel people or be endlessly dealing with ‘high maintenance’ people. Today’s clients are savvy and emotionally intelligent…particularly if you’re marketing to women – they can spot a fake from a mile away.
Your personal brand is powerful. How would you feel if you consistently attracted your ideal clients or you had the opportunity to partner up with other entrepreneurs that aligned with your same values? If your personal brand truly aligns with who you are and what you do, then my lovely, the opportunities will begin to unfold as will the magic.
So remember this…open the door and step out. Be YOU – you cannot be replicated. You are unique and it’s that uniqueness that will make you stand out from the sameness and noise that is running rampant in the marketplace.